Process & Deliverables
I drafted a research plan that included interviewing NYC representatives, brokers, landlords, and renters. The plan incorporated quantitative data from public housing records databases and polls posted in housing groups on Facebook and other social platforms. I also completed a usability audit of a portal the NYC Department of Housing uses to share building and unit information
2. Competitor Analysis
I identified resources and platforms people could use to evaluate apartment quality. I evaluated the pros and cons of these platforms and how they might be used to meet user needs. You can read a summary of the top resources I discovered in this article I wrote for the benefit of people moving to New York City for the first time.
Image 4: I used a white board to explore different ways to meet user and business needs.
3. White Board Exploration
I quickly evaluated the problem at hand and possible solutions by diagramming information on a whiteboard.
Image 5: I did fast, very rough sketches to work through key screens and user decision points.
I used my whiteboard exploration as a starting point for drafting very quick sketches of interfaces that would help users accomplish their goals.
5. Flow Diagrams
I designed user flow diagrams based on my sketches. You can see a first flow draft and second flow draft. I used these flow diagrams to establish the underlying architecture of the housing app.
Image 6: I created low- and mid-fidelity wireframes to identify potential issues before creating high-fidelity mockups.
I referenced flow diagrams and sketches to create wireframes that describe the process of (1) looking up violations for an apartment unit and (2) finding a building and accessing saved listings.
7. Testing Designs
I tested mid-fidelity designs with members of my target audience.
8. High-fidelity Designs
I created high-fidelity designs that reflected branding used by the NYC Department of Housing.